Personally, I aim more for the third-person approach for my web site to add a little gravitas. As one of the first recipients of the Certified Professional Organizer® designation, in an industry that's still widely unknown or misunderstood, I feel l have a responsibility to create an environment that showcases professionalism and ethics. Beyond that, while I'm warm and cuddly with people I like and know, I'm offended by people who are too familiar without having earned the honor (think: people who pat pregnant women's tummies). I try to use the testimonials and quotes (my own and those of clients) to create a sense of warmth, and I allow my articles and blog to let my more Julie-like enthusiasm shine through.

I should note that when I've been approached by the media, by business clients and by organizations, I've been overwhelmed by the number of times they comment on the site's "professionalism". If I have to err in one direction or another, I'd rather err by seeming a bit stiff or stuffy, rather than too loosey-goosey. But individual prospects who've seen my site call and say "Ohmygosh, I can't believe you write like you've been peeking in my windows." Maybe they don't have to feel like they know us...if we make them feel like we know them?

I prefer to think of it like any other interaction you might have--if you put your best foot forward and are too formal but show your expertise, there may be a small contingent who will be put off. But if you come across is too flighty, most people *worth* having in your corner won't stick around to access or appreciate your expertise. I've seen some VERY unprofessional copy on websites where people natter on as if their site visitors were friends they hadn't seen since summer camp. Blech.

I'm Julie Bestry, and I approved this message. ;-)

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Julie Bestry, Certified Professional Organizer®
Best Results Organizing
"Don't apologize. Organize!"
organize@juliebestry.com
Visit http://www.juliebestry.com to save time and money, reduce stress and increase your productivity

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