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| Aug 22, 2008 10:20 pm |
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SEO - In The Beginning: SEO comes first, not last. |
Eileen Brown
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Hello Ladies and Gents.
I have no idea if I have posted this article here before. Susan is battling the current storm in her area today so I am posting something I wrote back in March to help keep the SEO thing going here...
For many years things have happened backwards for a lot of website business owners. You think you need a website for your business or you are developing a web business around your product line. Whatever the reason, most people start out backwards. SEO comes first. So, what do you know about SEO? Nothing? You are not alone. Almost no one realizes they need to do more research at the beginning than at the end of a website build.
For the purpose of this article alone let's look at only one thing - choosing an URL. What does the URL need to say about your business? Right off the bat you say OK, it should be my company name. Uh, not so. It should be descriptive of your company. Your company name goes on the home page at the top, along with your address and phone number. Your URL, once again should be descriptive of your business.
If you sell toy trains for example, and your company name is "Wheeler Tracks" you should not choose "wheelertracks.com" as a company URL. Why? Because no one will be searching for wheeler tracks. What they will be searching for is "toy trains." So you should try to get "toytrains.com" as your URL. If that is unavailable try to add a location. Such as "toytrainsusa.com" or "toytrainswyoming.com" or "toytrainswest.com." See what we are getting at here?
This is a part of good, solid web development. Your descriptive URL is the first thing to be indexed by the search engines and those words count as text; are searchable; count as keywords and key phrases. Plan ahead, do a little research and find what you need to get the best start possible.
Begin by choosing the right URL. This is SEO, at the beginning, where it belongs.
Eileen :D
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