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| Apr 11, 2006 5:43 pm |
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re: re: Why do people think that they can get things for free? |
Tom Parsley
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This is a more generalized answer, but in my experience, people usually expect to get things for free because they are conditioned to do so. If you use a free offer to get customer's to use your services, then beware because you are feeding their appetite for free products and services in the future.
A better way to get new customers to try your products/services is to set a good precedent up front and charge for products but use a 100% Money-Back Guarantee to take away the customer's risk in buying. This has the same effect as a free offer (i.e.- no risk), but it does not condition the buyer in a negative way.
In effect, you are putting your money where your mouth is. This increases the customer's confidence in you and encourages them to give you a try. It also conditions them in the proper way to expect to pay for something that is worthwhile to them, but they won't have to pay anything if it doesn't meet their needs. And trust me, if you meet their needs, they will not ask for a refund.
I hope this helps.
Take care,
Tom Parsley
President
The Business Market
http://www.theBusinessMarket.com
Private Reply to Tom Parsley (new win) |
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