|
|  |
|
|
|
| |
| Apr 12, 2006 9:52 am |
|
re: Why do people think that they can get things for free? |
Andrew Barnes
| |
Good advice Tom,
I would add to this the use of time and function limited trials when selling software/information products.
One of the major obstacles in the digital market-placeis the inability for people to see and touch your product.
Believe it or not, just by seeing a well presented jewel case or box around a CD/DVD in a store dramatically improves the sale of products many-fold. The customer is actually none the wiser regarding the actual product, and indeed, would find out a lot more on-line than on the disk packaging, but the 'touchie-feelie' factor accounts for a lot.
By offering a time or function limited free-trial of our products, the customer gets to enjoy the product, check it's suitability etc. By developing a trial product, say 2-3 chapters of an ebook, or a cut-off date for software is straight-forward and has 'primed' the customer to want more.
Best.
AndyE
'First Impressions Count'.
Update yours today.
http://ryze.com/go/AndyEBarnes/Private Reply to Andrew Barnes (new win) |
|
| |
|
