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| Jul 11, 2006 9:45 pm |
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re: Need advice on marketing Virtual Assistant Busines to SOHO businesses |
Colleen Connery
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Hi Jill,
Welcome to the group. Everyone has given some great information here thus far and I second it all. I'd also like to add a few things...if you're dealing with small business owners, you should probably change the wording in your marketing to be more "WIIFM" oriented. This means "What's In It For Me". Small business owners look at lists and say, "well that's all great that you offer all that stuff...so what?". On your home page, I also see at the end of your 3rd intro paragraph where it says "assisting them in achieving their goals." Well, if you're talking to a prospective business owner via your website, saying "their goals" isn't going to be effective in getting attention because it seems like you're talking to someone else...not them directly. Say "YOUR goals." It's all about YOU...the small business owner. In the para under Services Overview, you do already use "YOU"...so that's the way everything should be. Basically what you want to say is this: MMVP is here to provide you with outsourced administrative services so you can concentrate on what you need to do to make more money in your business. That's really what it boils down to, right? Of course, the words need to be prettied up a bit, but you get the general idea.
Change your focus in your language and presentations from what you do, to what you can do to help us be more successful in our businesses. Most of us don't want to do what you offer. If we understand that it's to our benefit that we utilize your services, and we'll make more money doing so, then I can't see an argument for signing up with your company.
Good luck with everything. Looks like you've got a great biz...it's just a matter of time. Oh, and I saw paralegal services listed...a way to get these types of gigs are networking with attorney groups. Consider contacting the BAR Assoc in your neck of the woods to find out when their events are and attend them. I have several clients that have attorneys as clients (like me) and we network at our local BAR Assoc events and pick up additional biz.
Cheers, Colleen
CoCo & Associates, Inc., Abiz®
http://www.cocoassociates.comPrivate Reply to Colleen Connery (new win) |
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