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I need some feedback

Aug 22, 2006 2:11 pm

re: I need some feedback

Robb Zerr

I think bullet points have a place in the world, but not as a substitute for well-crafted copy. Bullet points belong in copy, but they can't adequately get a message across by themselves. It's akin to creating an outline for a great classic novel - you get the gist, but it doesn't really make it memorable by any stretch.

Contrary to what most people think, visitors will read well written copy. Granted, yours could use some digital liposuction, but your copy should do the following: Identify with your target customer's problem or issue and convince the customer that your solution meets his or her needs. Basic marketing at its best. I recommend that you get into your customer's head and right to their needs. Bullet point within that framework (and these are good bullet points) but the bullet points aren't enough to convince anyone to buy.

- Robb

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