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How much should I budget for advertising?

Nov 09, 2006 3:43 am

re: re: re: How much should I budget for advertising?

Kurt Schweitzer

Can you control the content of the ads?

If so, you can track the ads by including a different "manufacturers" coupon in each one. The coupon offers an incentive to the customer to tell the dealer which ad they responded to. The dealer has an incentive to report that information to you, so that the dealer can be reimbursed by you for the cost of honoring the coupon.

Kurt Schweitzer

Private Reply to Kurt Schweitzer (new win)

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