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An online website-how to attract the right kind of people?Views: 466
Dec 06, 2006 3:54 am re: An online website-how to attract the right kind of people?

Anita Campbell
Hi Catherine,

I see from your profile page that you are running an online matching service for professionals. And that you have set up a blog.

I would recommend focusing on the blog. It will enhance the site from an SEO standpoint, and you can use it to create traffic and buzz about your service.

Blogging has become an art and a science that people have written entire books about, so it is impossible to cover everything here. But here are five steps to get you off to a good start:

(1) Try to write 2 to 3 times a week on the blog. Fresh content works wonders for attracting visitors.

(2) Give readers general tips and pointers about how to be successful as freelancers or how to successfully use freelances, etc. Don't use the blog to sell -- use it to inform. Why? People want to read information, not sales pitches.

(3) Add some personality to your blog. For instance, put your picture and bio on it. Adopt a conversational "voice." That will make your blog memorable and keep people coming back.

(4) Use a keyword in each post, including in the post title. This does wonders for the search engines.

(5) Link, link, link to other blogs, especially to individual posts on other blogs. Also create a blogroll. Once you start linking to other sites, it will encourage others to link back to your blog, and since your blog is integrated with your site, likewise it should help site visibility and traffic too.

Good luck,
Anita

Anita Campbell
Small Business Trends
http://www.smallbiztrends.com

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