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| Dec 09, 2006 1:18 pm |
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re: I Need Fresh Ideas - Robert |
Carol Deckert
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Hi Robert!
Does your local newspaper publish new businesses opening in your area? How about checking out the classifieds to find Fictitious Name Filings (we have them in the legal section of our newspaper) and then contacting them via direct mail. A multi-step approach would be a good one since financial services is not something that is always sold on the "first try." Set up a drip marketing campaign, even if it is a postcard, and market your services to these businesses at least every two weeks for about 3 months. If there is no response by that time, mark them inactive in your database and move on to the next one. You should be able to find new listings at least weekly if not more often.
I would also encourage you to join a networking group. Financial services has always been a category that has received quite a few referrals in our local networking groups.
Remember, it takes a suspect seeing your message at least 3 times before they become a prospect and then it usually takes seeing your message another 4 times before they become clients.
Business comes to those that go after it. Don't be passive, don't be overly aggressive. Just be persistent and consistent.
Carol Deckert, Virtual Marketing Assistant
caroldeckert@comcast.net
http://www.linkedin.com/in/caroldeckert
Have you been looking for some free advertising?
www.advertising-blog.com/?join=271
Private Reply to Carol Deckert (new win) |
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