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| Dec 16, 2006 2:08 pm |
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re: re: re: An online website-how to attract the right kind of people? |
Kurt Schweitzer
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"no need to say 'global online website' -- just 'website' will suffice."
That's the reason I said that the Web is TERRIBLE for local targeting.
There are MANY businesses for which the Web is a poor marketing fit. For instance, personal service companies (barbers, plumbers, auto mechanics, etc.), that require face-to-face delivery of service, don't benefit much from a website. Their marketing dollars are better spent purchasing a Yellow Pages ad and having that result in a listing that allows them to be found on the Web.
I'm in the process of starting a local business - a scooter dealership - which will have a website, but the reason for the website is NOT to attract new customers. Its purpose is to transform my customers into a community of users, a "club" so to speak. I don't really care if unknown people can find it, but I will make sure that people who have already come into my store know about it.
Kurt SchweitzerPrivate Reply to Kurt Schweitzer (new win) |
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