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| Dec 29, 2006 3:58 am |
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re: New Here!! Will my business grow on the internet?? |
Kurt Schweitzer
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Kelly,
What you're talking about is commonly known as either Direct Marketing or Multi-Level Marketing.
To answer your question, no.
1) All your competition (both inside and outside your company) is on the Web.
2) To sell on the Web you need to have very good copywriting skills. Your words have to persuade all by themselves, without you there to help.
3) If (or when) you develop really persuasive copy on your website, your competition will quickly steal it and use it on their sites. It becomes a copywriting arms race.
4) For the Multi-Level part of MLM to work you need to include strong sales training support. This is very difficult to do effectively over the Web.
I really think you'll be better off focusing on a person-to-person approach. Maybe after you've grown your business to the point where your team can support you without your direct input, then you can try going to the next level on the Web. But hone your selling and team building skills first.
Kurt SchweitzerPrivate Reply to Kurt Schweitzer (new win) |
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