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| Jan 02, 2007 11:37 pm |
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re: Am I simply too impatient? |
Denise O'Berry
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Scott --
Your first two words on your web page say it all for me. They are:
Welcome Everyone
And that is your biggest mistake. When you are a small business owner, everyone cannot be your customer. When you try to make everyone your customer, no one ends up being your customer. As other members have indicated above, you have no target market.
You've made a classic mistake that many (most?) small business owners make. It looks like you picked a product (many products) to sell and now you are trying to find a market. That's backward. To be successful you need to clearly define your market along with their wants and needs, then create or find a product that is their solution. The more clearly you define your market, the more they will identify with what you have to sell and although you will have to market to them, it will be much easier.
I suggest you take a step back and start at the beginning. Define your market. Identify their needs. Build (or find) a solution to sell. Create a marketing plan. Then market to those prospects. You will be much more successful.
To help you with your marketing, take a look at one of the best products on the market for small business owners, David Frey's Small Business Marketing Bible. You can read more info about it at my small business blog.
Best regards,
Denise O'Berry
MYOB Network Leader
P.S. Got the cash flow blues? Here's your solution - Small Business Cash Flow:
Strategies for Making Your Business A Financial Success
Find out more at http://www.cashflowtruth.comPrivate Reply to Denise O'Berry (new win) |
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