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Marketing and advertising ????

Feb 05, 2007 9:44 pm

re: Marketing and advertising ????

Laura Wheeler

This IS a slow time of year for your type of business. People tend to buy that type of item more around holidays, and after Christmas you can expect a yearly slack.

BUT... Valentine's Day and Easter both present opportunities for you. Then Mother's Day, of course.

I don't know precisely how to survive the slack time with your type of business, I just know that with previous lines that I have sold, there were slack times where I would use the time to improve the site, prep marketing materials for later, make call-backs, catch up on stuff I never seemed to have the time to do, put more passive income generation into place, etc.

You can run some specials now, but they may or may not be effective, at least until income tax returns come in. :)

Laura
Mom to Eight
Owner, Firelight Web Studio
http://www.firelightwebstudio.com/

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