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| Dec 15, 2007 4:40 pm |
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re: Converting Hits to Clients |
Kurt Schweitzer
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First off, 50 hits per month is minuscule. I'm getting 45 unique visitors per day, and even that is barely enough to start drawing conclusions about what to do to improve my site. (It's at http://urbanvillagescooters.com if you'd like to see what I'm talking about.)
Second, under NO circumstances should you be worried about your price. Focus instead on the value you bring to your clients, and how your products and services are DIFFERENT from everyone else's. If what you offer is available at hundreds of other places, you can use your prices to help close a sale. Especially if you're selling your products online via e-commerce software.
If your product is highly customized you might give prices as part of a case study to say "I helped this customer solve this problem and it only cost him this much." Otherwise I'd avoid talking about price, and focus on VALUE instead.
Third, a site with a name like "Personalized Motivation" should reflect some personalization. Yours looks cookie-cutter corporate. At a minimum you should include pictures of yourself in action instead of those stock photos.
To me, the "Andy Craig" page is the heart of your site. You could get rid of every other page and your site would be just as effective. Probably even more so, because visitors wouldn't have to dig to find it.
Your testimonial page a) isn't a testimonial, it's an article, and b) it's hard to read. Use larger fonts (for those of us who wear glasses) and space out the paragraphs for more readability. It should be as important as your intro, but right now I bet it turns people off more than it helps.
Finally, keep the customer in mind. Even when you're talking about yourself, do it in terms of what you can provide to the customer, how you can solve the customer's problems.
I hope this helps!
Kurt Schweitzer
Urban Village Scooters
Private Reply to Kurt Schweitzer (new win) |
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