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Minding Your Own Business [This Network is not currently active and cannot accept new posts] | | Topics
Need helpViews: 293
Mar 19, 2008 2:23 am re: Need help

Linda Walker
Hi Sharon,

I started in 2005 and took little time to get clients with my networking, writing content on the web, offering to speak where my target market would be... BUT FIRST...

1) I identified my target market very precisely - for example, for me just being a coach was not precise enough, being an entrepreneur coach still not... then selecting entrepreneurs who deal with overwhelm and procrastination in their business... now that's precise.

You do this because...

2) You need to become an expert of your target market's area - understand their needs... find out what they read, where they congregate... understand their problems so that...

3) You can develop solutions to their specific problems.

That works very well... people are looking for specialists. Also specialising puts you in the minds of people when they hear about someone with the problems you have solutions for. Finally, it's a lot easier and definitely cheaper to market to a target market than to the mass market.

I don't know if I dreamed this quote up or did I hear it somewhere, anyway...
when you talk to everyone, you SPEAK to no one.

Oh and to answer your question, it took approximately 6 months to have a somewhat decent revenue. Now almost 3 years later, I'm turning down clients because I have no time to talk to all. I'm now developing other products for those people. ;-)

Hope this helps!


Linda Walker
Entrepreneur Coach

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