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Minding Your Own Business [This Network is not currently active and cannot accept new posts] | | Topics
I Need Fresh IdeasViews: 212
Aug 26, 2008 1:41 am re: I Need Fresh Ideas

alok chowdhury
Hi Robert,

The reply may be a bit late - however I will post anyways. I hope that you get the opportunity to read this.

I do agree wholeheartedly with Felicia S. in that public speaking is one of the best methods to generate business. One thing about referrals is that you need a large pipeline of people in order to generate enough business on a consistent basis. Since you're starting out, I doubt that you have enough potential prospects to gain some traction.

So to generate that large pipeline, you have to gain credibility within your target demographics. And to gain that credibility, you have to offer something of value to them that will capture their attention. By giving seminars/speeches you can gain your prospects trust.

Of course, once your seminar is done, that doesn't mean it's the end of marketing. Provide a survey at the end of the seminar to separate the tire-kickers from your hot leads. For your hot leads, you can call them immediately to set up an appointment. As for the tire kickers you can keep in touch wiht them through email or print newsletters, postcards and such.

Another way to gain credibility, is writing financial articles in local papers. Or you can host a weekly financial radio show. I'm sure that you can come up with more, however, the bottom line is - take some to develop your credibility in the eyes of your clients, find a way to determine who are your hot prospects from your tire-kickers, and have a consistent follow up marketing plan to convert the tire-kickers to hot prospects.

Let me know if you have any questions.

cheers,

Alok

Private Reply to alok chowdhury (new win)





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