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| Sep 13, 2003 2:15 am |
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re: Tradeshow questions... |
Sharon Summerlin
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Hi, Linda...I think one of the biggest mistakes you can make at a tradeshow is going unprepared. Do you know who is going to attend..pre-registered list? Can you research their companies before you go? Do you have appointments to meet with any of them?
One of the most successful trade show experiences I had was one where we had scheduled appointments during the tradeshow. We even prepared contracts/agreements to be executed by the prospects at the tradeshow.
Another "big" mistake you can make is not following up. I think the stat is that 80% of the trade show leads are not followed up. 45% of the folks who attend a trade show are there because they plan to buy something that is exhibited at the trade show within the next 12 months. Those are your prospects.
Hope this information helps...good luck.
Sharon
> Linda DePaz wrote:
> What are the biggest mistakes made at tradeshows?
>
>What are the most important things to keep in mind when attending a tradeshow?
>
>I ask because I will be attending my first one next week :)
>
>Linda M. DePaz,
>Professional Organizer & Organizing Consultant
>Be Clutter-Free
>www.BeClutter-Free.comPrivate Reply to Sharon Summerlin (new win) |
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