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| Sep 13, 2003 3:45 pm |
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re: re: Tradeshow questions... |
Sharon Summerlin
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I agree, Russ. The most successful trade show campaign I ever participated in...cost less than $10K and generated over $1M in revenue the following year. We were the "meatballs" trade show booth. We had a small table top exhibit with mascot coming out of the jungle dressed in camoflage (sp?) and saying "It's a jungle out there."
In order to dress up the booth, we bought hundreds of inexpensive stuffed animals and used them, pineapples and coconuts to decorate the booth...handed out trail mix and took business cards from folks who wanted to win a stuffed animal.
The majority of our funds were spent on the table top and the hotel rooms, because the event was in Palm Springs. We did an extensive interactive campaign prior to the event and it was very successful Our booth was voted "best in show". There was no such vote, it was a grass roots campaign because everyone wanted our attention because we were getting soooo much attention because of the cute animals.
Besides everything else, we had fun!
Sharon
> Russ Singer wrote:
> Do not hand out literature/brochures. Most of the literature is discarded before people make it home. Do not just hand out cards - get cards from people (or have them fill in a contact form) and contact them. People won't call you.
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>And, especially important - take notes on the backs of cards/contact forms, because you likely won't remember all the people you meet.
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>Contact them within a few days or the lead will go cold.
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>Russ
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>> Linda DePaz wrote:
>> What are the biggest mistakes made at tradeshows?
>>
>>What are the most important things to keep in mind when attending a tradeshow?
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>>I ask because I will be attending my first one next week :)
>>
>>Linda M. DePaz,
>>Professional Organizer & Organizing Consultant
>>Be Clutter-Free
>>www.BeClutter-Free.com Private Reply to Sharon Summerlin (new win) |
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