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| Jun 19, 2009 12:23 pm |
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re: Executives spend an extra 11 hours a month online. |
Kurt Schweitzer
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The value of online peer interaction is proportional to how similar the businesses are.
I participate in several peer networks. Ryze, being one of them, is relatively low value to me because my business isn't that similar to most of the others here.
When I first started Urban Village Scooters I was fortunate enough to find a forum specifically for powersports dealers. It was quite valuable, especially in alerting me to problems in the industry.
As my business has matured I have discovered how scooter sales differs from powersports (although outside analysts lump them together). I was fortunate enough to become involved in the creation of the first scooter "20 Group", which is a group of similar dealers in non-competing markets who share business information, including financial information. (There are at most 20 dealers in the group, hence the name.)
While we get together physically three times a year, the bulk of our interactions are online.
Please note that peer interaction is NOT B2B marketing! The focus is on FREELY exchanging information, not selling things to one another!
Kurt Schweitzer
Urban Village ScootersPrivate Reply to Kurt Schweitzer (new win) |
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