Scott,

The reason this Coke boottles selling for high prices amazes me is because unlike you, I don't see it as Americana. I see it as garbage. An empty Coke bottle is not a work of art to me. It's garbage. If I buy a bottle of Coke, I don't buy it for the look of the container. I purchase it for the taste of the liquid that is within it.

If you have ever been to Atlanta and walked through the "World of Coke," the last section you come to before walking outside is the Coke Memorobilia section. This is where Coke branding goes to the extreme. The contents of that last section is all about former Cola-Cola products.

Lamar Morgan
CDMM - Synergistic Business Marketing
"Need PR? Contact Lamar"
www.squidoo.com/LamarMorgan

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