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Neuromarketing: Where Brain Science and Marketing Meet

Jan 23, 2010 4:38 am

re: re: re: re: re: re: re: re: re: re: Neuromarketing: Where Brain Science and Marketing Meet

Kurt Schweitzer

Is it better to be popular or targeted?

Take your example: "Thai food" vs. "Thai cuisine". If you are attempting to attract people looking for an Asian alternative to McDonalds you'd want to use the former, while the latter term might be better for people who appreciate the difference between Thai and Vietnamese cooking.

Using the more popular term might give you a higher number of site visitors, but the more targeted term will probably give you a better conversion rate.

Besides, from what I've seen the search engines are now sophisticated enough to recognize that "cuisine" is a subset of "food".

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