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Mar 07, 2010 7:53 am |
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re: re: re: re: re: Will Google Buzz Change the Social Media Game? |
Ron Sam
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Lamar, a related article:
Google vice president of product management Bradley Horowitz discussed Google Buzz in an interview with eWeek, during which he stressed that the new social-networking component to Gmail was not designed as a Facebook or Twitter killer.
Horowitz told eWeek:
The way that people are using Buzz is exactly as hoped and intended. It's not just status-casting. It's not just checking in. It's really meaningful interactions around meaningful topics within Buzz and it's reaching the right audience and people are engaged. That kind of value proposition is I think unique to Buzz. I've heard that again and again. In the realm of positive feedback, I think that people are finding that the conversational mode of Buzz is very, very powerful and the quality of audience is also great.
On the Facebook and Twitter killer question:
Absolutely not. Per what I just said, this is creating a new category of communication. It's filling a niche, which is not currently met in the market. I think something unique is happening on Buzz that will continue to evolve. It's hard to create a trend line or extrapolate too much from six days of use, but certainly, conversation and the conversational Web is a place where Buzz has excelled. I think it is unique and offers a compelling, interesting experience.
On possible integration with Facebook, he added:
We have nothing to announce in that regard except that we continue to work on the APIs that would make that possible and our philosophical intent is that we do have the most open, well integrated, well behaving social network in the industry. We want to make sure that users have an opportunity to get Buzz out and create Buzz anywhere on the Internet where they deem appropriate. We're working hard to make that a reality, so nothing specific to announce, but philosophically, we want this to be open in every way, both in and out.Private Reply to Ron Sam (new win) |
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