Here's another from the same newsletter:Google Updates Search Engine Optimization Starter Guide
In late September, Google released a new version of its Search Engine Optimization Starter Guide. The document is designed to give webmasters, website owners and online marketing professional who are just beginning to learn about search engine optimization tips and tricks for increasing the visibility of their site. While the guide admits that it "won't tell you any secrets that'll automatically rank your site first for queries in Google," it does offer many best practices that are valuable to SEO neophytes.
The new version of the Search Engine Optimization Starter Guide updates the document which was first made public two years ago after originally being developed as an internal guide. According to ZDNet, one of the major additions to the guide is a section called "SEO for Mobile Phones," which explains the importance of having a mobile version of your website and gives tips for how to construct an SEO-friendly site for mobile devices.
Google has also made the guide more user-friendly in this addition. There are more example images to help new users understand the concepts being described. There is also a glossary of frequently used SEO terms to help users acclimate themselves with the most common-used terms.
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