Kris,

One of the easiest ways to spread a business message is one of the most overlooked and misunderstood. It is the personal referral. Getting other folks talking about what you offer rather than you doing it yourself is a worthy goal. But that is, more often than not, a lot easier said than done. Obviously, it helps to know in advance who needs what you have to offer. Then, connect with them and meet their need.

But, how do you get started? My advice to you is to ask for help. Visit your local library and tell the reference desk about your business. Tell the clerk you need prospects and don't know where to look. Granted, that is not the question most reference desk clerks expect to get from the public. But, that librarian may point you in the right direction. I would also contact the Small Business Administratiion and SCORE. If you live in a major city, consider also the Convention and Visitors Bureau.

Finally, if there is a BNI (Business Networking Internatiional) chapter in your area, it would not hurt to go to one of their meetings.

Good luck.

Lamar Morgan
CDMM - Synergistic Business Marketing
707-709-8605
Attract more customers!

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