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| Jan 13, 2009 3:02 pm |
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Pay Per Click - The First Steps to Getting it Right |
Pete Hollier
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I recently wrote a post on the ethics of PPC providers http://seowizardry.ca/The_Wizards_Blog/?p=29 which warned of the questionable business practices of PPC. This was a very popular article and gave some readers the impression I was Anti-PPC.
This is not the case, PPC has its place in a Search Marketing Program but should not be the Search Marketing Program. Build the Foundation with Organic SEO.
When PPC is used it needs to be done carefully so I am working on a series of articles on the how to and what to look out for in PPC. PPC is a great tool but be careful and don't jump straight in, do the back ground work and PPC is hard to beat.
I would really appreciate comments of your PPC experiences good and bad for the benefit off all. We can all learn from others experiences.
http://seowizardry.ca/The_Wizards_Blog/?p=36 If you like the article please Digg it for others
pete@seowizardry.ca
www.seowizardry.ca
http://twitter.com/Wise_Monkey
Private Reply to Pete Hollier (new win) |
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