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Stock Video in Commercials

Feb 16, 2009 4:02 pm

re: re: re: re: re: Stock Video in Commercials

Kathy Buck

Then it is probably the case of a niche agency providing in house "stock" clips. Like the car dealership agency with oodles of "generic" footage of happy new car owners shaking hands, jumping up with new car keys..little kids smiling yadda yadda yadda.

Kinda like a warehouse of "used" and available at a lower production fee.

Short of over thinking all of this....

You go to a list broker to buy a targeted list that includes Business Type, Contact name, address, phone and e-mail. Your quoted a price that blows your budget - you drop the e-mail contact and maybe contact name to lower the price. Spot production the same...An on location shoot w/ production staff very $$$$ So regional locations opting for the basic stock production and just tagging w/ locations OR it is Corp managing the national campaigns (Corp branding) and no regional tags.

Private Reply to Kathy Buck (new win)

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