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Small Business Think Tank [This Network is not currently active and cannot accept new posts] | | Topics
What is you customer list worth?Views: 212
Feb 26, 2009 10:48 pm What is you customer list worth?

Kurt Schweitzer
I was talking to a couple guys from the local scooter club today, and mentioned that I've mapped where my customers are located (which can impact where meeting places should be). They asked me how many names I have in my list, and I told them about 360. (That's actually only the local portion of the list, but they don't need to know that!)

Their eyes lit up, and asked about sending a mailing to my list to help drum up more members for the club.

This got me to thinking: What's the value of my customer list? It's not really very big, but it is extremely focused, and valuable for guys like them because nearly every single name on that list is someone who owns a scooter.

Now I'm NOT planning to sell the list, but I might include others (like the scooter club) in some of MY mailings. (I guess this is yet another reason to develop my newsletter.)

How about YOUR customer list? Have you given thought to how much it might be worth to someone?

Kurt Schweitzer
Urban Village Scooters

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