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Question: What promotional items actually work?

Apr 01, 2009 4:39 pm

re: Question: What promotional items actually work?

Bill Joyce

Wow Katie...

I believe you will need to provide a little more information.

Who or what is your market segment?
How large is your product?
How large is your marketing budget?
What is your time-line for the sales cycle - will there be need for multiple promotions?

For some it is a simple freebe like a white paper. This provides two benefits - the potential buyer gets to see the depth of your knowledge (gets to know you a little more) and you get time with the client outside of the cold sales event.

For some it is a trinket at a convention that they use and look at finally getting them to call.

Like the old fisherman said. You can cast your net anywhere but it would be best that you cast it over the fish...

Please give us more detail so we can comment in depth...

Bill

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