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Small Business Think Tank [This Network is not currently active and cannot accept new posts] | | Topics
Where have all the thinktankers (or is it tankthinkers?) gone?Views: 130
Sep 27, 2009 8:44 am Releasing software - inputs please

Ashish Belagali
Hi Reg and others,

I sure want to launch it for an international audience. I am not sure how to go about it as I have not done such a thing before. :-)

I am looking for all the advice/ guidance. As you say, affiliate marketing could be a way.

Here is a quick brief. The software is a web based recruitment management software. The primary target is the third party recruitment firms (aka recruitment consultancies) of small or medium sizes. The secondary targets are the recruitment departments of companies and educational institutes keeping track of campus placements.

We are planning to release it in two modes:
(a) SaaS : Use from browser, no installation
(b) Download and Install : Install on a server in your office

We shall also have consultancy as an optional offering. The consultancy will be targeted towards helping the recruiters become productive with the use of software and thus reap the benefits which will be quantitatively measured. Since it is more effective for the consultants to be based out of locations closer to the target market, I would also look for solutions by which I can quickly and cost effectively create such a team of consultants across the globe. Looking at BNI, the training and franchising model comes to mind. However, I am not sure exactly how that works and whether there could be any other models that may work well for us.

Thank you in advance,


Private Reply to Ashish Belagali (new win)

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