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Benefits of offering a NewsletterViews: 186
Feb 18, 2009 7:35 pm Benefits of offering a Newsletter

Lukeither Willingham,MBA
Providing an eNewsletter is a great way to drive clients to your website and communicate to your clients and add potential customers.

Newsletter can validate you as an expert.

Weekly contacts builds your identity and brand.

Broaden awareness of products and services.

If you have a newsletter:

How do you provide good content (ask for contributions) regularly?

Which mailing list management options (ex. Outlook) do you use and why?

What type of template do you use; you'll find a bunch of free ones at Templates Box and the Composer component of the Mozilla Foundation's free SeaMonkey Web suite.

Do you have an in-house newsletter?

BENEFITS: you can maintain quality control, prevent redundancy and spam, and foster consistency of message.

What are your thought, experience or benefits you can share.

Your newsletter should include: information about your products and services but it’s important to have news, events, and staff changes.

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