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| Apr 03, 2005 1:49 am |
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re: re: How would you define Marketing? |
Leslie Wolff
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Anil -
Thanks for your note. I seemed to have ignited interest in a subject in which everyone has an opinion, but many are short on actual experience.
Your description is on target, but what frustrates me is whether I'm dealing in the rarefied air of Fortune 500 senior management ranks or a new entrepreneurial effort there are few who have mastered Marketing 101. The reasons vary depending on the situation, but is rarely because of intellect. I'd be interested in hearing others view as to why this phenomenon exists.
My personal approach to helping clients market is based on 3 steps.
1) Think big, you can always trim down a big idea you can't do much with a small one.
2) Think wild and outside-the-box, because you can tame a wild idea down, but you can't do much with a dull one.
3) Understand "perfect is the enemy of great', jump into the pool tread water until you learn to swim. Waiting for the perfect time guarantees you will never achive greatness.
Les
Private Reply to Leslie Wolff (new win) |
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