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Marketing, Channels/Partnership & Sales Execs

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How would you define Marketing?

May 16, 2005 10:07 pm

re: re: re: How would you define Marketing?

Dan B

With all due respect to you and Teddy -- things are a bit more specialized in business today than to lump everything under the marketing moniker. Even on the sales side of the equation there are those who must get close enough to use a shot-gun, and those who are such sharp shooters, they can take an elephant down from a 1000 yards. Treating everyone the same will get you into trouble! Luring every animal with the same tools is just as precarious.

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