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Marketing, Channels/Partnership & Sales Execs [This Network is not currently active and cannot accept new posts] | | Topics
Reading list recommendationsViews: 350
Jul 22, 2005 2:35 am re: re: re: Reading list recommendations

John Anghelache
The "Father of Direct Response Marketing" wrote
a book entitled "Scientific Advertising". It's in
the public domain now and marketing guru Jay Abraham
attributes at least one million dollars in earnings
for himeself due to reading it. And, by the way, Jay
charges $5,000 PER HOUR! And gets it. This was certainly
the most no-nonsense book on direct marketing I've
ever read. Even though it was written in the late
1920's much of it is still applicable.

John Anghelache

Private Reply to John Anghelache (new win)

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