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Marketing, Channels/Partnership & Sales Execs [This Network is not currently active and cannot accept new posts] | | Topics
Reading list recommendationsViews: 302
Oct 05, 2005 4:20 am re: re: re: re: re: Reading list recommendations

Philip Liebman
I've worked directly with Jay Abraham in the past - as a speaker and a "master mind" coach. I will say that beyond the marketing insights that Jay has gleaned from others, including Claude Hopkins, Trout & Reis, Jay Conrad Levinson and multitude of accomplished marketers - and from working with as many clients as he has, the greatest single thing Jay has working for him is his "chutzpah." Not to take anything away from him - but his notion of pre-eminence as it pertains to his own positioning is uncanny and unyielding. I think as marketers, one take away from Jay is clearly that marketing is not a humble, gentlemanly sport - it is jungle fighting, action adventure and at its best requires both a stomach for taking risks and the patients to learn all you can to mimimize those risks. Cialdini's book is a brilliant, insightful "must read" for anyone in business - especially in marketing - and speaks to why Jay Abrahams approach to both marketing himself - and what he offers others is so effective.\\ My advise, be bold, be open to learning new things and always remember that marketing at its best is a matter of adding value to products and services by providing the opportunity for potential customers to learn about and benefit from superior products! That's my two cents - er - I mean two million bucks!

Phil Liebman

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