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Marketing, Channels/Partnership & Sales Execs [This Network is not currently active and cannot accept new posts] | | Topics
Do you have a book inside of you?Views: 276
Mar 12, 2007 5:18 am re: re: re: re: Do you have a book inside of you?

Denise Michaels
Hi Thomas:

Iconclasts always have a harder row to hoe than someone who is preaching to the choir. In a way - if I made a cardinal sin with my own book - I wrote a marketing book for women and most women even though they need it - hate marketing. The catchy title has helped grab media attention and buyers - but methinks I was rowing a bit upstream.

Think about the product acceptance cycle: microwaves were invented back in the '50s however they didn't take off like a rocket until women started going to work in droves in the mid-70s and we all needed a faster, easier way to get dinner together.

My Marketing Rule #2 is that people have to need it, want it and be willing to pay for it for you to have a customer so only you can be the judge on that one.

Back to my microwave example - when they came out they were great technology but people didn't need 'em, want 'em, nor were they willing to pay for them until the world shifted a bit and then the idea was embraced.

Although, I don't exactly know about the "need" part. How many pairs of black shoes do I have in my closet? *wink*

(Btw, I put this original post up at "B2B Networking" and my own "Real Women - Real Success" network so you may find valuable info in response to some of the different questions that were posed there as well. I know I'm not supposed to do that. Busted.)

All the best,

Denise Michaels, Author, "Testosterone-Free Marketing"

PS: Curious if marketing mentoring will work for you? Check out how
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Private Reply to Denise Michaels (new win)





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