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WSGAT = What's So Great About That?

Mar 20, 2007 9:12 pm

re: re: WSGAT = What's So Great About That?

Denise Michaels

Hi ME:

You're not the first person to notice the parallels betwen WSGAT and good ol' radio station WIIFM! However, I believe that WSGAT is even better - simply because in the middle of presenting something to a prospective customer if you think just for a split second about the question, "What's so great about that?" it will allow you to peel off a bunch of benefits that didn't come up in the front of your mind before.

All the best,

Denise Michaels
Author, "Testosterone-Free Marketing"

PS: For women, home-based business owners - check out my new site at http://www.MentoringwithDenise.com

Private Reply to Denise Michaels (new win)

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