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| Mar 29, 2007 5:37 pm |
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Media Publicity Stunt |
Denise Michaels
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Almost everyone knows about media releases now. They are the stock in trade to bring media attention to your business, product, book, you, whatever. And they're great - but they have their limits.
Because sometimes you want a lot of media coverate fast. You want critical mass.
I have a marketing mentoring call tomorrow with a woman who's been in one of my teleclasses for 12 weeks now. She is doing well with her own business but she wants to help out a friend who's doing something unusual. He wants to raffle off his house. I guess it's in LA and he wants to find 500 people to buy a raffle ticket at $100 each and then one luck winner will get the house. Pretty cool.
So I'll be talking with both of them tomorrow about the media strategy they'll use to create a lot of buzz for this - fast. I told her to think between now and tomorrow about some kind of stunt that they could do that will bring a frenzy of media - rather than just a tricke. They need to create a lot of buzz fast. So I told her about a story I once heard a couple years ago.
This guy put classified ads in the newspapers that said "Cat Shooting: Monday, with the date and location at 2:00 pm. $5. each. Call 222-2222.
He also sent out a media release to everyone in town. The phone started getting ringing off the hook from media, police and other groups all upset that he was encouraging the killing of innocent felines. They asked him what it was all about. He said, "Come and see for yourself."
Anyway the day of the event hundreds of people turned out. There was a big 8-ft tall blown up cat. There was a booth that said something like: Shoot the cat: $5 (they had squirt guns loaded with water). All proceeds to benefit The Humane Society.
Anyway, they made a couple thousand dollars for the Humane Society and got front page coverage in the paper and made the 6:00 pm local news and the news on two radio stations. Pretty good
I realize that's a weird example - but I'm sharing that one because it takes something a little quirky and weird to bring out the media in big numbers fast.
Think about what you could do that would be a little quirky and crazy that would bring out media fast.
All the best,
Denise Michaels
Author, "Testosterone-Free Marketing"
PS: Visit me online at http://www.MentoringwithDenise.com
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