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| Mar 29, 2007 9:28 pm |
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re: Do you have a book inside of you? |
Jeff Klingberg
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>>Denise wrote: (Remember, authoring a book can be an awesome marketing tool for your business. If you really have something worthwhile to say it gives you great credibility.)<<
It is not necessary to write a book to gain credibility and market your business. Op-ed pieces, letters to the editor, and magazine articles do the trick as well. Magazines, especially trade publications, are always on the look out for topical, interesting articles that are written towards that publication's audience.
Most publication's Web sites have specifications the types of articles they'll accept and how articles are to be written. Typically, the articles are typically less than 2000 words, which is much less than writing a book. But, before you start read two or 3 months worth of issues to get a feel for the types of articles and writing style of the publication. Then brainstorm on what you can offer.
Here are some questions to ask yourself while brainstorming.
• Do you have a client that has used your product/service to solve a problem?
• Have you developed a new technology?
• Is there a trend in your industry or market segment that the magazine hasn't seen yet?
• Have you conducted a survey about some issue or topic that the findings would be helpful to the readers?
• Did the publication offer a view you don't agree with?
Once you have determined how you can fit in, sit down and develop a plan for what you want to say. If you want to write about an client's application or problem/solution, first discuss it with them first and get their approval before writing.
Publications are looking for high quality writing, so if you're not a good writer or don't feel comfortable have a professional assist you.
Now let's say you do get published. Don't stop there. Your op-ed piece, letter to the editor or article are great marketing and sales tools. Purchase reprints of them and include them in your marketing and sales programs. Put them on your Web site and create link between your site and the publication's site. Mount them, frame them and place them on the walls of your lobby, if you have one.
Respectfully,
Jeff Klingberg
President/CEO
Konstanz Kommunikations, Inc.
www.konstanzkom.com Private Reply to Jeff Klingberg (new win) |
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