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Do you have a book inside of you?Views: 328
Mar 30, 2007 4:27 am re: re: Do you have a book inside of you?

Denise Michaels
Hi Jeff:

I never said that it was NECESSARY to write a book. Yes, articles in periodicals can bring you wonderful attention - however I maintain that I get more opportunities to speak in front of groups and am invited to author articles (without PR efforts on my part) because I'm a published author with a book. People find me.

Here's how a typical conversation goes:

I'm talking with someone who has a newsletter, publication, Internet radio show or whatever. He/she says brightly, "Oh, you're an author of a book? Gee, we'd love to have you on our show (in newsletter you name it). It'll give you an opportunity to tell more people about your book! We'll even let you pitch it a little on the show."

Me: "Gee thanks, I'd love to. Let's schedule a time to talk..."

I got this one in my email inbox yesterday. "We found out about your book and we want to talk with you about speaking at our women's business conference this September in Orlando. We're going to have 600 people and it's being held at The Royal Tahitian Resort. We've got your book and we've been looking for a keynote speaker. We think you'd be perfect if we can afford you."

Me: "Gee thanks, I'd love to. Let's schedule a time to talk..."

Or, I got this one in my private message inbox today, "Denise, I'm only on page 38 of your book and I can't put it down. It's so inspiring and full of great ideas. I want to find out more about marketing mentoring with you - how do I do that?"

"Me: "Gee thanks, I'd love to. Let's schedule a time to talk..."

And THAT ladies and gentleman is the value of being the author of a book. Do you have to write a book? Absolutely not. Does it help a great deal? You betcha.

All the best,

Denise Michaels
Author, "Testosterone-Free Marketing"

Private Reply to Denise Michaels (new win)

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