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| Apr 02, 2007 11:30 pm |
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re: re: re: Appreciation Wins Over Self-Promotion Every Time |
Adam Herbel
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Hello Denise,
You have some good points about big box branding.
I apologize for not making my post more clear. The intended audience was the sales professional and not the marketing directors or channel mangers.
Let me give an example...
Jane is selling software solutions to Bob. Bob buys a package that will put the latest edition of Jane's software on all 500 workstations at his company.
Scenario #1
Jane sends Bob an email that says:
Hi Bob,
Thank you for buying XYZ Software. If you have any more needs for XYZ Software, please call me.
(Click this link to buy more XYZ Software)
Thanks,
Jane Jones
XYZ Software
800-555-1212
http://www.xyzsoftware.com
janejones@xyzsoftware.com
XYZ Software - We bring you XYZ Products
Scenario #2
Jane sends Bob a card that says:
Dear Bob,
Thank you for buying XYZ Software. It was really nice
to get to know you during the process. Hopefully, I was
able to answer all your questions about the installation.
If not, you can always call me anytime.
Thanks,
Jane Jones (signed)
800-555-1212
Which one had more power?
Thank you for everyone's input!
Adam Private Reply to Adam Herbel (new win) |
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