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Have a problem with high staff turnover?Views: 295
Apr 06, 2007 3:23 am re: re: Have a problem with high staff turnover?

Denise Michaels
One of the most valuable things I've read in a long time is a special report I purchased (no, not a sales letter disguised as a special report - but a real report) about the mindset of entrepreneurs and how best to do business with them. Go to http://www.thewordsthatsell.com (They also have similar reports that are incredibly helpful if you sell to people in other occupational groups as well.)

One of the things this report revealed was that most entrepreners are very poor managers - many are sort of "fly by the seat of the pants" kind of people. They don't communicate much of anything in writing, they're very hands-on, they're uncomfortable delegating. As a rule because their employees don't have written guidelines, standards and systems (ala Michael Gerber) they typically are undermotivated, have poor morale and become discouraged - resulting in high turnover.

Btw, these entrepreneurs generally are not those people who come up through the ranks of management - they are the people who start businesses because they are way too independent and basically pretty "unemployable" as the report states.

All the best,

Denise Michaels
Author, "Testosterone-Free Marketing"

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