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Marketing, Channels/Partnership & Sales Execs [This Network is not currently active and cannot accept new posts] | | Topics
Have a problem with high staff turnover?Views: 246
Apr 09, 2007 6:40 pm re: re: re: re: Have a problem with high staff turnover?

Denise Michaels
Hi Tom:

We've both seen it - but I'll give the readers here at the network an example from my files.

I have a client who's been in business for 22 years. (She just started working with me a month ago.) Anyway, her business is making sewing patterns for women who sew their clothing. She sells them online, she has a handful of retailers nationwide she wholesales to and she also sells them through trade shows around the country now and then. I met her in person at a tradeshow for the textile industry here in Las Vegas a couple weeks ago.

Because "fashion" is a "glam" kind of industry - being a bit of a personality (branding herself) can be hugely helpful to her success. I asked her how she felt about doing more of these trade shows and being more "media accessible." She told me the problem with that is when she gets back home she runs around like a chicken with her head cut off for about a week to get caught up with the workload.

She has a woman who comes in two afternoons a week who helps out with some of the mundane production work. Total six to eight hours a week. She's paying this woman double the minimum wage because she knows her and trusts her to do the work right even though she's pretty slow. This worker is older and values accuracy way over speed.

My client admitted she needs a helper who values both accuracy AND speed. But she felt she can't leave to be more of a "personality" in the business because she doesn't know of anyone else who can do the work.

I told her about Michael Gerber and how to start creating operational guides so that just about anyone can step in and do the work. I also asked her to think about what she can delegate that just isn't the highest and best use of her time and that she could find people to do it fairly inexpensively.

She's already decided to move this worker towards doing more of the order fullfillment work - where accuracy IS really important and get someone new who can be trained to do the production work - at a faster pace. It had never dawned on my client before to write things down so certain jobs can be systematized and therefore easy to plug a less experienced person in.

It will be interesting to see how things progress.

Btw, my client doesn't drive a Beemer but about a year ago she built a stable and riding ring on her four acre property and bought a horse she loves to ride - another rather expensive (but satisfying) way to travel. *LOL*

All the best,

Denise Michaels
Author, "Testosterone-Free Marketing"

I'm looking for one woman business owner who is interested
in getting marketing and business support. Visit me
online for more information about marketing mentoring
at http://www.MentoringwithDenise.com

Private Reply to Denise Michaels (new win)





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