Ryze business networking

Buy Ethereum and Bitcoin
Get started with Cryptocurrency investing

Home

Apply for Membership

About Ryze

Marketing, Channels/Partnership & Sales Execs

[This Network is not currently active and cannot accept new posts] | | Topics

Role of price promotions in B2B marketing/sales

Mar 01, 2005 6:10 am

Role of price promotions in B2B marketing/sales

Srinivas Penumaka

Hi All,
I want to get your opinions on the role of price promotions in B2B space, especially in enterprise applications. We sell software products to enterprise customers. In order to energize the sales force on certain products, I am implementing promotional programs that include price promotions. However, most enterprise sales guys are used to giving discounts that will help them win a sale. At this time, I see the role of price promotion as something that can raise the awareness and to test the price elasticity of a customer segment.

Any other ideas/opinions are welcome.

Thanks,
-Srinivas

Private Reply to Srinivas Penumaka (new win)

Ryze Admin - Support | About Ryze