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Marketing, Channels/Partnership & Sales Execs [This Network is not currently active and cannot accept new posts] | | Topics
Reading list recommendationsViews: 301
Mar 27, 2005 10:43 pm re: Reading list recommendations

Douglas Karr
eVolve by Rosabeth Moss Kanter - a great book that held it's own during the dot com bust. She was right on target!

The Tipping Point by Malcolm Gladwell - although a Database Marketer... I think his discussion is on target. I'm not as impressed with Blink, his second book.

Permission Marketing by Seth Godin - I differed with Mr. Godin on this 'revolutionary premise' and thought the print industry were the inventors of Permission Marketing. But the premise is right on. His latest, Purple Cow, is dead on. I also had the honor of seeing Mr. Godin speak at an eMarketing Seminar... it was, by far, the best presentations I've ever seen.

There are others... especially with regard to Database Marketing.

Private Reply to Douglas Karr (new win)





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