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User Experience (Usability)
317 hits
| Oct 21, 2003 1:26 pm |
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re: re: re: BK.com |
Kyle Pero
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>>Derek Loranger wrote:
Back to the real world. Is anyone really not going to buy food from BK because it took them a few extra clicks to get to where they wanted to go?
Since you can't buy food from BK.com this statement is most likely true, but if a site like this had a shopping cart feature I'd be interested to see the conversion rates (I bet they would be lower than a static site like wendy's).
>Their online presence is only supplementary, so they can get away with showing moving juicy sandwich graphics and not spend a fortune on extensive usability testing.
I think the cost of building a flash site like this far exceeds the cost of doing usability testing. BK looks like they spent a fortune on the development alone. I wouldn't be surprised if they spent triple what Wendy's spent for their website.
>Companies no longer have the endless resources ($$$) that they had during the boom.
Which is why we should encourage function over "flashliness".
>So we need to correct the usability problems that hurt our client/company's bottom line in order to justify our existence and stop focusing solely on the user experience in itself.
Some sites, like BK, are only about branding and providing info and not about dollars and cents (BK is not an ecommerce site). This is why we definitly have to care about the user experience. A frustrating experience on a company's official website will reflect poorly on the company, which effects the branding.
I am in complete agreement with Derek about balthaser.com. I had very little patience in trying to figure out what the site is about. I really don't like it when a site's entire interface, including the navigation, is done in flash.
Kyle
Private Reply to Kyle Pero (new win) |
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