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User Experience (Usability)
341 hits
| Oct 22, 2003 1:53 am |
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re: re: re: re: BK.com |
Wil Reynolds
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The BK site is steps backwards if you ask me...as a user advocate, I always say design with the user in mind...what user WANTS to sit through 3 minutes of download just to see how much fat is in a whopper?
The homepage should be fast loading, and even further, it should act as a traffic cop to put people on their correct path according to their motivations.
If I want to see the commercial or interact with the brand via games, I should expect to wait while things load. But If I am at work, on my way to grab something to eat and I want to check out the nutritional facts of 3 different fod items before I go out, odds are that I will not wait for BK to load, which may keep me from going there at all.
This BK site is a testament to old thinking on the web, you all remember the old days when flashy was all that mattered, some people just still don't get it.
> Kyle Pero wrote:
> >>Derek Loranger wrote:
Back to the real world. Is anyone really not going to buy food from BK because it took them a few extra clicks to get to where they wanted to go?
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>Since you can't buy food from BK.com this statement is most likely true, but if a site like this had a shopping cart feature I'd be interested to see the conversion rates (I bet they would be lower than a static site like wendy's).
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>>Their online presence is only supplementary, so they can get away with showing moving juicy sandwich graphics and not spend a fortune on extensive usability testing.
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>I think the cost of building a flash site like this far exceeds the cost of doing usability testing. BK looks like they spent a fortune on the development alone. I wouldn't be surprised if they spent triple what Wendy's spent for their website.
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>>Companies no longer have the endless resources ($$$) that they had during the boom.
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>Which is why we should encourage function over "flashliness".
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>>So we need to correct the usability problems that hurt our client/company's bottom line in order to justify our existence and stop focusing solely on the user experience in itself.
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>Some sites, like BK, are only about branding and providing info and not about dollars and cents (BK is not an ecommerce site). This is why we definitly have to care about the user experience. A frustrating experience on a company's official website will reflect poorly on the company, which effects the branding.
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>I am in complete agreement with Derek about balthaser.com. I had very little patience in trying to figure out what the site is about. I really don't like it when a site's entire interface, including the navigation, is done in flash.
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>Kyle
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> Private Reply to Wil Reynolds (new win) |
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