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User Experience (Usability)
409 hits
| Nov 07, 2003 9:38 am |
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re: re: Why trusting pretty websites is rational |
Josh Chisholm
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Interesting link too...
Speaking of which, did you read Boo Hoo? Although it concentrated on the business aspects of their downfall, I found it a very fun holiday read. It did make me wonder, just how important was the lack of usability on boo.com? I think it is difficult to judge, but it certainly amounted to bad press, which put a lot of people off visiting the site at all.
> David Hoffer wrote:
> I think that at this point, most companies are bieng much more careful with their money, but during the boom...fuhgetaboutit. A great example of a poor interface that cost a fortune was Boo.com. The interface wasn't the only reason it failed but it didn't help. I found an insiders view here:
>TNL.net
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>dave
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>> Kyle Pero wrote:
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>>I have often found that most companies with awful and amateurish front-end designs are still paying just as much and sometimes even more for their concepts.
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>>I would think that it would behoove any ecommerce site, whether it depends on repeat business or not, to dedicate themselves to presenting a clean, stylish, and very professional interface in order to at least get that first purchase. Companies, whether they are scams or not, believe that they are saving $$ by not investing in their front-end and in-turn they are losing $$ because of it.
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>>-Kyle
> Private Reply to Josh Chisholm (new win) |
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