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User Experience (Usability)
776 hits
Nov 26, 2003 12:09 am |
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Usability or Design -- who should win out? |
Rebecca St. Martin
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I've been following along...what a great discussion!
Here's something interesting. One of my clients contacted me to help redesign a massive web site. Since there was so much content (and money) invested, I suggested that we do a guerilla study on a new prototype (HTML backbone, graphics free) against the old site (graphic rich) -- and that we did. Here's what we found:
Users completed their tasks ~85% to their satisfaction on the prototype (vs.~less than 50% on the old site)
Users completed their tasks ~50% faster on the protoype.
Not one said they liked it. They said they'd rather use the old one -- which, as the numbers show, still produced a good deal of frustration and inefficiency.
So I think that the important thing in web/application design is not one discipline or the other -- design or usability-- but an appropriate balance of both.
If you look closely at all of the web disciplines and the guidelines each follows as apart of good practice, you'll find that a rule in one breaks a rule in another.Private Reply to Rebecca St. Martin (new win) |
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