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Mar 05, 2004 6:39 pm		Define: Web Designer
Stephanie Fletcher		I know this is not strictly a usability question, but I am interested in how you define the role of a 'web designer'. and how much you would expect a a 'web designer' to deliver on a project. I always understood the role of the designer ranged from creating the site and page architecture, creating or developing the brand language, create visual appeal so to make the online experience clear,usable and relevant to the targetted audience. This would mean that the 'designer' would work closely with the front-end HTML programmmer and the backend application developer and hand over say, photoshop files or perhaps, sliced up artwork. The parameters seems to be shifting. Over time the 'web designer' is now expected to be front-end HTML programmer too. And structure and site planning; we now have information architects for that part of the process. As a 'web designer', I want to focus my attention on producing visually compelling yet usable and accessible design. I align customer expectation with brand ambition. I don't 'code'. Should I call myself a web desgner? Steph Private Reply to Stephanie Fletcher (new win)

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