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Mar 05, 2004 6:57 pm		re: Define: Web Designer
mpwilson		If I was looking to outsource web work I'd hire what I'd call a web designer and a programmer. I think most properly stated a web designer should be concerned with just that, visual design and perhaps a little usability engineering. It's useful for a Web Designer to understand the tools of the trade. But strictly speaking I think that html should be produced by a web designer and a programmer sitting at a computer together. In practical terms, it's very tough to draw a hard line between the two. 10 years ago web pages were just marked-up text. Now html & xhtml are programming languages used in conjunction with others (javascript, java, css, flash, etc.) to write a program that will be run by the browser and it's associated adjuncts. The critical piece that makes a web designer different from a programmer I'd have to say is the ability to design and at least mock-up a usable aesthetically appealing interface. Anything they can do with it from there through implementation is gravy. So yes, I would definitely say call yourself a web designer. I would also say that you should get to know a couple freelance web weenies so that you can present a complete package. (Of course, you didn't say you aren't doing this, but I figure better safe than sorry ;-) Ok, I'll finish the rest of the day off with decaf I think. $.02 - M > Stephanie Fletcher wrote: > I know this is not strictly a usability question, but I am interested in how you define the role of a 'web designer'. and how much you would expect a a 'web designer' to deliver on a project. > >I always understood the role of the designer ranged from creating the site and page architecture, creating or developing the brand language, create visual appeal so to make the online experience clear,usable and relevant to the targetted audience. > >This would mean that the 'designer' would work closely with the front-end HTML programmmer and the backend application developer and hand over say, photoshop files or perhaps, sliced up artwork. > >The parameters seems to be shifting. Over time the 'web designer' is now expected to be front-end HTML programmer too. And structure and site planning; we now have information architects for that part of the process. > >As a 'web designer', I want to focus my attention on producing visually compelling yet usable and accessible design. I align customer expectation with brand ambition. I don't 'code'. Should I call myself a web desgner? > >Steph Private Reply to mpwilson (new win)

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